Curious munchkin: design para o ensino da língua inglesa em escolas de educação infantil bilíngue

Abstract

We all know the importance of communication in English grows along with connectivity and globalization. Many people feel the need to communicate in English at work, on trips and even when consuming content. The development of language in the brain happens mainly during the period between 0 and 4 years old, with the biggest influence of the environment being between 2 and 4, and this is why this is the easiest moment to learn not only one, but two languages. Thus, this project's objective is to develop a service, brand and product project that helps in the successive bilingual development of children between 2 and 4 years old, in private bilingual preschools. To do so, we used Service Design Thinking along with Graphic Design Thinking and Mike Baxter's methodology of Product Design. The result was the development of Curious Munchkin, a brand committed to bringing educational and creative toys for teaching the English language such as the HippoCards: cards decks used to develop new vocabulary in class that comes with a thematic toy. Furthermore, we bring a digital club for teachers to share experiences and learn called We Teach. [resumo fornecido pelo autor]