The study of consumer behavior has been parsed increasingly in marketing research, because in this way, the companies can create strategies to innovate in increasingly competitive markets. The online shopping these days ...

This study aimed to describe the decision making process of buying apple in Porto Alegre - RS, seeking to deepen the knowledge about the factors that influence the decision to buy fruit at last link in the supply chain of ...

The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...

This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...

The human does not buy products, he became one. Thus, the interaction of the characters of the consumption relation, several questions are erected: Exist any risk to humans or nature? What stimulus induced humans to ...

This thesis performs an analysis on the characteristics and patterns of hypermodern society which reinforce and encourage hedonists and individualistic demonstrations turning the human beings into merchandise and generating ...

Within the context of the modern theoretical framework of Behavioral Finance, this study focused on conducting a more specific and subjective investigation, exclusively seeking to analyze the behavioral factors that are ...

The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...