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Determinantes da intenção de compra de produtos comercializados por lojas online chinesas 

Schardong, Guilherme (2018-12-11)
The study of consumer behavior has been parsed increasingly in marketing research, because in this way, the companies can create strategies to innovate in increasingly competitive markets. The online shopping these days ...
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Processo decisório de compra de maçã na cidade de Porto Alegre - RS 

Rockenbach, Bianca Martins (2014-05-13)
This study aimed to describe the decision making process of buying apple in Porto Alegre - RS, seeking to deepen the knowledge about the factors that influence the decision to buy fruit at last link in the supply chain of ...
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A configuração da imagem de um shopping center na percepção de consumidores locais 

Gasparin, Francieli Montanari (2014-06-04)
The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...
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Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos 

Souza, Lasier Gorziza de (2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
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O direito do cidadão-consumidor à informação e a preservação ambiental na sociedade de risco 

Giron, Jerônimo (2014-05-15)
The human does not buy products, he became one. Thus, the interaction of the characters of the consumption relation, several questions are erected: Exist any risk to humans or nature? What stimulus induced humans to ...
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Ética e consumo : uma análise dos hábitos de consumo 

Gonçalves, Marco Antonio (2014-07-10)
This thesis performs an analysis on the characteristics and patterns of hypermodern society which reinforce and encourage hedonists and individualistic demonstrations turning the human beings into merchandise and generating ...
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A identidade visual e as percepções do consumidor: um estudo de caso das embalagens da marca Lola Cosmetics 

Bertuol, Natália (2019-07-15)

Identificação dos fatores influenciadores no marketing de referência para a indicação de serviços da cidade de Farroupilha (RS) 

Cappelletti, Jaqueline (2019-11-28)

Fatores comportamentais determinantes na propensão ao endividamento dos consumidores caxienses 

Horst, Kelly (2019-12-03)
Within the context of the modern theoretical framework of Behavioral Finance, this study focused on conducting a more specific and subjective investigation, exclusively seeking to analyze the behavioral factors that are ...
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Análise das respostas comportamentais de consumidores de duas sociedades com traços culturais distintos em um cenário de cocriação 

Muratore, Nicole Speguem (2019-07-09)
The present study analyzes the behavior of the consumer inserted in an experimental scenario of co-creation in two groups with different cultural traits. For this purpose, a descriptive quantitative research was applied, ...
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AuthorGraciola, Ana Paula (2)Tartarotti, Lucas (2)Andrade, Fernanda Pereira (1)Andreazza, Patrícia (1)Andriolo, Gabriela Comparin (1)Andrioni, Cassandra Nunes (1)Azevedo, Sara Pasquali de (1)Bacichetto, Vinícius de Vargas (1)Barbosa, Andressa Pereira (1)Barros, Ígor Ribeiro de (1)... View MoreSubject
Comportamento do consumidor (125)
Consumer behavior (31)Publicidade (25)Marketing (23)Comércio eletrônico (19)Administração (18)Compras (13)Marketing na Internet (9)Comércio internacional (8)Consumidores - Atitudes (8)... View MoreDate Issued2020 - 2025 (78)2014 - 2019 (47)Has File(s)Yes (125)

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