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O desenrolar dos laços de família no discurso publicitário brasileiro
(2019-07-20)
The objective of this monography is to analyze the representations of the familiar institution in the brazilian advertising speech within a contemporary context. Based on sociological and anthropological studies, we will ...
Marilyn Monroe como arquétipo e endosso de marca
(2019-12-11)
Marilyn Monroe's image becomes desired by the marks during her life and after death. With this, the research objective is to study the brand archetype Marilyn Monroe and how it became endorsement in advertising. The ...