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Mostrando ítems 61-67 de 67
Marketing esportivo: o elo da National Basketball Association no enriquecimento da experiência do consumidor
(2023-12-12)
The brand development of the major North American Basketball League, the National Basketball Association (NBA), has diverse strategies to generate sale and business in the sport market. Nonetheless, the hurdle of customer ...
Uso do som para o fortalecimento de marca pela perspectiva do sonic branding: Coca-Cola “vibrando” publicidade
(2023-12-20)
The present study has as its central object the analysis of sound and the possibilities it offers when consumed in a strategic context in the advertising sector. It is then verified how sound, when used in advertising ...
Marcas reciclando o passado: Vans e o desafio de comunicar para diferentes gerações de consumidores
(2023-12-20)
The present work aims to understand the different positioning strategies of the Vans brand, which communicate and captivate generations of consumers over the years. For this, an exploratory-qualitative research with an ...