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A influência do merchandising no processo de decisão de compra de produtos para pets
(2020-07-30)
The pet market is constantly growing in recent years, one of the factors that justify this phenomenon is the fact that people are increasingly humanizing their pets, that is, treating them as a member of the family. ...
Valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes
(2014-04-28)
In service firms, the maintenance and expansion of relational exchanges strengthen customer retention as a differential among the competitors. In order to qualify companies to adopt strategies of customer retention, it is ...
Desconto no preço fornecido somente a terceiro: um experimento relacionando nível de desconto e nível de preço
(2019-01-30)
Pricing strategy based on price discounts can positively or negatively influence consumer perceptions. However, this research focused on analyze the negative consequences of this strategy. It is known that a portion of the ...