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Itens para a visualização no momento 31-40 of 114
Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
Efeitos dos níveis de preço e do conhecimento da marca sobre a percepção de valor, da qualidade, da justiça, do simbolismo e da intenção de compra
(2018-10-17)
Understanding consumer behavior is essential to understanding people's needs and desires, as well as the behavior of supply and demand. In addition, it is important to know how the consumer makes the purchase decision, ...
A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público
(2014-04-30)
This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The
process of identifying such emotions may ...
O efeito país de origem no processo de avaliação de cervejas especiais e a intenção de compra dos consumidores
(2017-06-22)
Globalized market has brought products from different countries to the Brazilian scene, whether assembled, developed or manufactured in more than one country. Given this, the need arises to understand how the consumer ...
A imagem de lojas online e seus impactos sobre a intenção de recompra
(2018-11-16)
Information Technology and the Internet have started to provide a new business environment where consumers, companies and suppliers have found an alternative to traditional business processes: e-commerce and webstores. ...
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
Imagem de preço de loja no contexto omni-channel e a intenção de recompra
(2020-02-29)
Omni-channel generates integration of multiple environments to improve customer interaction with the retailer. These transformations of the retail industry have been largely influenced by the internet and the new purchase ...
A influência da imagem de loja, do valor percebido e do conhecimento de marca na intenção de compra em diferentes formatos de varejo
(2016-04-29)
The store image adds to improve understanding the needs and desires of consumers. In this context, retailers need adapt to meet with technological, economic and social changes. Therefore, the aim is to check the dimensions’ ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...