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Aplicação de uma metodologia para entrada em novos mercados internacionais com abordagem ecológica
(2019-07-09)
The growing demand for products with a sustainable approach brings companies the challenge of making adjustments to meet these preferences. This challenge is even greater at the international level, as each country has its ...
Efeito dos níveis de preço de uma nova marca de produto sobre a imagem de preço
(2014-11-12)
The image of price is formed by representations, impressions, beliefs and networks of meanings that are stored in the memory of individuals in a subjective, emotional context and in holistic way that are related to factors ...
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...