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Governança corporativa e o papel estratégico do conselho de administração
(2022-01-26)
A Board focused on the present and strategic thinking for the future is fundamental to good corporate governance practices. Although board involvement in strategy is increasingly important, understanding how boards play ...
Relações públicas no cenário on-line: o marketing digital como estratégia de comunicação organizacional
(2020-12-17)
Public relations are fundamental to the strategic performance of the organization, as well as the marketing area. In a scenario where new technologies have transformed communication, digital marketing emerges as a strategy ...
Elaboração do planejamento estratégico para uma empresa de comércio de alimentos na cidade de Caxias do Sul
(2020-08-06)
This paper presents the diagnosis that was performed in a retail company, which started its activities 25 years ago, but in the last 6 years it started to be managed by new managers in a new and bigger location. This ...