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Now showing items 11-20 of 103
A personagem feminina no vídeo publicitário “Coco Mademoiselle: the film - Chanel”
(2019-12-11)
This research presents the construction of the female character in the advertising video ?Coco Mademoiselle: The Film?. The research aims to understand the influences of the historical context on the female character ...
No mundo das lutas: importância do marketing esportivo para o fortalecimento da marca UFC
(2019-12-20)
This paper aims to analyze the importance of Sports Marketing in strengthening the UFC brand. The study consists of analyzing the concepts of marketing, sports marketing and branding and giving a history of how Vale-Tudo ...
Marilyn Monroe como arquétipo e endosso de marca
(2019-12-11)
Marilyn Monroe's image becomes desired by the marks during her life and after death. With this, the research objective is to study the brand archetype Marilyn Monroe and how it became endorsement in advertising. The ...
O mito da mulher no cinema: análise da representação feminina no filme "Tudo sobre minha mãe"
(2019-12-10)
This work addresses the woman myth and its relation with female characters? construction in cinema through art direction. The bibliographic research assists in understanding how women are represented in society and how ...
Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Cenas pós-créditos como estratégia de fidelização de público no Universo Cinematográfico Marvel
(2019-12-10)
This monograph aims to investigate how the post-credit scenes of the Marvel Cinematographic Universe contribute to the audience loyalty strategy in the Avengers' path until Ultimato. For this, we chose the method of content ...
O governo civil militar e o cinema brasileiro: a censura cinematográfica e o triunfo das pornochanchadas
(2019-12-11)
The subject of this research comprises the relationship between the Pornochanchadas cinematic movement and the 1964 Military Dictatorship. The Pornochanchadas followed a worldwide trend of success and peaked during the ...