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A publicidade garantida pelo registro de imóveis e a proteção ambiental
(2014-06-05)
In Roman law the protection of property and evidence of its ownership was achieved through actions in the absence of a system of Property Registry. The right of ownership was highly individualistic and patrimonial. In ...
O endosso por celebridade e a gestão da imagem da marca : evidências empíricas a partir do estudo da marca Ipanema Gisele Bündchen
(2014-05-29)
Positioning is a fundamental concept to understand the role played by brands in contemporary societies, which applies to what the brand represents on consumers´ minds. On that account, the archetype paradigm is an approach ...
Conceptualização de "serra gaúcha" no discurso turístico publicitário
(2014-06-05)
Serra Gaúcha is considered a dense area of tourist vocations tourist, historical-cultural, enogastronomy and industrial. Understanding "Serra Gaúcha" as the demarcation of certain regional areas, we start from the principle ...
Quem é visto, é lembrado? Uma análise da ferramenta de pesquisa eye tracking como auxiliadora no aumento da lembrança de marca
(2019-07-03)
The main objective of this monograph is to investigate the use of the eye tracking tool, in order to help increase brand recall. The research is based on the theorization of brand creation and management, as well as the ...
Vaporwave: arte, espólio, consumo e sua apropriação pela publicidade
(2019-12-20)
This study has as its theme Vaporwave, an aesthetic movement that appeared on the internet around 2010 and that has been appropriated by some brands through advertising campaigns. From the exploratory research method, the ...
Mad Women: a construção da identidade da mulher publicitária nas agências de publicidade da Serra Gaúcha
(2019-12-20)
This monograph aims to analyze how advertising women are building their identity in advertising agencies of Serra Gaucha. The paper first discusses in chapter 2 the history of women in society and how their identity as a ...
A apropriação do feminismo pela publicidade contemporânea e sua relação com o contexto social
(2019-07-20)
This monograph aims to analyze how the advertising that seeks to manifest feminist ideals in today's society develops, a complex context that involves a dispute between the exaltation and the opposition to feminism. The ...