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Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...
Cenas pós-créditos como estratégia de fidelização de público no Universo Cinematográfico Marvel
(2019-12-10)
This monograph aims to investigate how the post-credit scenes of the Marvel Cinematographic Universe contribute to the audience loyalty strategy in the Avengers' path until Ultimato. For this, we chose the method of content ...
Em conexão com a emoção : a importância do marketing emocional para criação de lovemarks
(2020-07-30)
In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...
O futebol feminino "Veio Pra Ficar": um estudo de caso da campanha de lançamento do batom "Power Stay" da marca Avon com a jogadora Marta
(2020-07-27)
This monograph presents a study about Avon's "Veio Pra Ficar" campaign regarding the launch of the Power Stay lipstick, which was hosted by the soccer player Marta. To contextualize the scenario for launching the campaign ...
Gestão de marca de celebridades: uma análise das redes sociais de Harry Styles
(2021-07-10)
This work aims to analyze the management of the Harry Styles brand, on social networks, from the theoretical perspective of marketing and advertising. This work aims to analyze the management of the Harry Styles brand, on ...
A lembrança de marca e o uso de brindes na promoção de vendas
(2021-12-11)
The research had as a general objective to analyze the use of gifts in sales promotion strategies and to verify the brand recall process in the consumers' minds. One of the strategies used by marketing to achieve brand ...
Ética publicitária em jogo: falácias da comunicação com o uso do greenwashing
(2023-12-20)
The present work aims to investigate how the advertising communication of current beauty product brands covers up relevant information related to sustainability based on greenwashing techniques. Thus, the methodology ...