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Quem é visto, é lembrado? Uma análise da ferramenta de pesquisa eye tracking como auxiliadora no aumento da lembrança de marca
(2019-07-03)
The main objective of this monograph is to investigate the use of the eye tracking tool, in order to help increase brand recall. The research is based on the theorization of brand creation and management, as well as the ...
Em conexão com a emoção : a importância do marketing emocional para criação de lovemarks
(2020-07-30)
In a market scenario of intense competitiveness, the parity of products and services causes brands to seek new differentials. These differentials, which not only promote a good customer experience, but also contribute to ...
Análise de identidade e personalidade da Vans : estudo de caso e representação de seus consumidores ao longo da história da marca
(2020-07-27)
This study seeks to present the identity, brand personality of Vans and also demonstrate how the personality and self-concept was portrayed of consumers towards its advertisements. The research has the general objective ...
Em busca da diferenciação no universo das cores: um estudo sobre branding e a marca PANTONE
(2021-12-23)
This study seeks to explore the branding management of the PANTONE® color brand, pointing out the marketing actions involved throughout its trajectory of consolidation in the market, making it the world authority in the ...
Playstation: estratégias na busca do valor de marca no mercado de videogames
(2021-12-20)
This study aims to understand how Playstation creates brand value, especially through the use of specific strategies, impacting the video game market. In addition, it studies the history of video games and the PlayStation ...