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Um estudo da obra Sonic Highways da banda Foo Fighters sob a ótica dos conceitos de storytelling e transmídia
(2019-07-15)
Since of the strategies of advertising an entertainment product can be based on theoretical concepts of communication. A series of videos uploaded from the TV series was made with the release of Sonic Highways script from ...
Video games como mídia publicitária: análise da marca Cup Noodles inserida em final Fantasy XV
(2021-12-11)
The purpose of this research was to discover how storytelling differentiates the Cup Noodles ingame announcement in Final Fantasy XV of the others, following a case study of the Final Fantasy XV game. To achieve this goal, ...
Storytelling como possibilidade para a construção de marcas pessoais de sucesso: estudo de caso Manu Gavassi
(2021-12-20)
This work aims to understand how storytelling helps to build sucessful personal brands. For this, the methodology is an exploratory-descriptive and bibliographical research, providing opportunities for a better analysis ...
Por que amamos a música que consumimos? O pop em busca da sensibilização do público
(2021-12-20)
Pop music has been growing exponentially and gaining large proportions in the global music scenario. In view of that, the present study aims to comprehend the elements and resources used by the music industry to embellish ...
O storytelling construído ao longo dos anos pelo streamer Gaules e o impacto no sucesso do campeonato IEM Rio Major 2022 de Counter Strike Global Offensive (CS:GO)
(2023-12-09)
The study titled "The Storytelling Built Over the Years by Streamer Gaules and the Impact on the Success of the IEM Rio Major 2022 Championship of Counter-Strike Global Offensive (CS:GO)" investigates the use of storytelling ...