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Participação da comunidade de fãs nos diálogos digitais como fomentadora da narrativa transmídia: um estudo de caso do lançamento do álbum After Hours de the Weeknd
(2023-12-11)
This paper aims to understand the role played by the fan community as supporters and promoters of transmedia storytelling, using the release of The Weeknd's "After Hours" album as a case. During the release, the artist ...
Palco político e o espetáculo eleitoral – uma análise da imagem pública dos atores políticos que participaram dos debates de segundo turno das eleições presidenciais de 2022
(2023-12-05)
In increasingly competitive electoral contexts, it becomes relevant and necessary to discuss the theme of public image and politics. In this sense, the present study addresses the strategies used for the construction of ...
Comunicação para a promoção da educação à cidadania - estudo de caso do grupo escoteiro tradicional do ar Caxias do Sul RS
(2020-12-17)
The theme of this work refers to communication and its influence on the promotion of citizenship. More specifically, we sought to address the role of communication in the Scout universe and understand the contributions it ...
Estratégias de relações públicas na construção de marcas - um estudo de caso sobre o Magnabosco
(2023-12-05)
The general objective of this study was to analyze the contribution of public relations strategies in building brands. The main areas of study were the construction of identity and image of organizations, through the ...
A contribuição do relações públicas no planejamento de eventos culturais - um estudo de caso sobre a 39º Feira do Livro de Caxias do Sul
(2023-12-05)
The main objective of this study was to reflect on the contribution of the Public Relations professional in the of cultural events and the propagation of cultural diversity, focusing on the city of Caxias do Sul - Rio ...
A contribuição do profissional de relações públicas ao terceiro setor
(2022-12-13)
The present study had as general objective, to demonstrate the contributions that the public relations professional can make to the Third Sector Organizations. As for the methodology, this study is considered exploratory ...
Interdisciplinaridade na Promoção da Saúde
(2024-02-27)