A contribuição do relações públicas no planejamento de eventos culturais - um estudo de caso sobre a 39º Feira do Livro de Caxias do Sul

Abstract

The main objective of this study was to reflect on the contribution of the Public Relations professional in the of cultural events and the propagation of cultural diversity, focusing on the city of Caxias do Sul - Rio Grande do Sul. The methodology used was exploratory research with qualitative bias. To collect data questionnaires were applied to public relations professionals, taking active part in local cultural events, and, also, as visitors and exhibitors at the 39a Caxias do Sul Book Fair. Observational research was carried out and pictures were used as recordings. According to the results of the research, the public relations professional is credited to the planning and execution of cultural events. Furthermore, it is possible to state that the 39a Caxias do Sul Book Fair can generate entertainment, leisure and fun to the community, in addition to bringing knowledge and propagating diversity through various activities. [resumo fornecido pelo autor]