Buscar
Mostrando ítems 1-3 de 3
Vaporwave: arte, espólio, consumo e sua apropriação pela publicidade
(2019-12-20)
This study has as its theme Vaporwave, an aesthetic movement that appeared on the internet around 2010 and that has been appropriated by some brands through advertising campaigns. From the exploratory research method, the ...
A apropriação do feminismo pela publicidade contemporânea e sua relação com o contexto social
(2019-07-20)
This monograph aims to analyze how the advertising that seeks to manifest feminist ideals in today's society develops, a complex context that involves a dispute between the exaltation and the opposition to feminism. The ...
Análise da percepção de mães brasileiras e americanas em relação à influência da publicidade em canais do YouTube nas escolhas de consumo do público infantil
(2019-12-10)
Child consumption is growing worldwide and it is increasingly common to see products and services designed exclusively for children. The tools used to attract children have the most varied molds, however currently stand ...