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O empreendedorismo na ficção de José Clemente Pozenato : mito e expressão de regionalidade
(2018-04-03)
The following thesis is about the mystification process of entrepreneurship as a regionality expression of the Italian Colonial Region (ICR), which has as discursive sources: historians, public authorities, class entities ...
Desempenho a partir das capacidades especializadas de marketing e orientação empreendedora no comércio varejista de vestuário
(2018-02-23)
Due to the growing concern of companies to achieve superior performance in a complex competitive environment, the role of marketing capabilities is becoming a differential. This is because retailers with strong marketing ...
O processo empreendedor na pequena hotelaria da região das Hortências : um estudo exploratório-descritivo.
(2014-05-05)
The objective of this work is to investigate the characteristics of the entrepreneurial process in the small hotels situated in the Hortênsias Region, Rio Grande do Sul, through the analysis of the entrepreneurs profile, ...
Empreendedorismo e inovação em vinícolas associadas à Aprovale, Asprovinho e Aprobelo
(2014-05-13)
The global marketplace is requiring from the enterprises a more strategic approach. Firms are induced to establish defined strategies to reach competitive advantage. Thus, they seek to differentiate themselves through ...
A metodologia de projeto no ensino superior de turismo: uma alternativa para o desenvolvimento de comportamentos e habilidades empreendedoras
(2014-05-21)
This work intends to contribute to the debate over some of the current challenges faced by universities, which concern the necessity to offer methodologies more suitable to our present society of knowledge, and to form ...
Natal Luz em Gramado (RS), tradição e inovação : um olhar sobre os fatores que determinam o retorno dos turistas ao evento
(2014-06-04)
The study aimed to identify factors for the cyclical return of tourists during the "Natal Luz", an event held annually in Gramado (RS). The focus was to explore the elements of the show. To analyze the organization of the ...
Ensinagem e aprendizagem em incubadora tecnológica: um estudo de caso na Incubadora Tecnológica de Caxias do Sul
(2014-05-20)
This research is structured on three relevant phenomena in the contemporary economy, entrepreneurship, innovation and university-industry relationships, converging elements in the environment of technology-based business ...