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Como a publicidade e comunicação são aplicadas em The Last of Us e nos jogos digitais independentes
(2022-12-17)
In this project, a study was carried out on advertising in the world of digital games, focusing on the critically acclaimed game, The Last of Us. The relationship between video game fans and the industry was also addressed ...
Proposta de implementação de logotipos dinâmicos para a cidade de Florianópolis
(2022-12-14)
A brand is the set of visual and verbal elements that create the identity of an organization, being the key for everything that is known about a particular company, in addition to being the representative of its market ...
A propaganda nazista no cinema: a construção da obra cinematográfica “Triunfo da vontade” a partir dos princípios teóricos de propaganda do movimento
(2022-12-17)
This research aims to develop a greater understanding of Nazi Propaganda, focusing its study on the use of cinema as the primary propaganda tool of the Movement and, relating the Theoretical Principles of Propaganda, ...
Do Olímpico à Arena: um estudo sobre as mudanças de comportamento dos torcedores do Grêmio FBPA
(2021-01-05)
The major objective of this work is exploring the changes in the behavior of Grêmio FBPA fans caused by the transition from the Monumental Olympic Stadium to the Arena do Grêmio, located in the great Porto Alegre (RS). To ...
Qual é a relação dos consumidores fãs de Hot Wheels com a marca?
(2022-07-21)
This article is about Lovemark. The objective of this work is to find out what is the relationship between Hot Wheels fans and the brand. The object under study is the miniature cars of the Hot Wheels brand together with ...