The present work consists in identifying the image of Shopping Center Iguatemi Caxias, in the perspective of local consumers. Images are understood as a being organized as a net of meanings or schemes, which are arranged ...

This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...

The present work deals with the identification of consumers' needs and characteristics. Knowing and analyzing the profile of consumers is extremely important to optimize sales strategies, when you understand the profile ...

Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, ...

This dissertation investigates the role of sustainable buildings in mitigating the negative environmental impact of the construction industry. Recognizing the growing global emphasis on environmental awareness and ...

The increase in population in urban centers is causing more and more problems for the environment: reduction of green areas, air and water pollution, climate change. This increase brings a greater need for residential ...

The increasing complexity of the consumer journey in the retail sector, driven by rapid and profound digital transformation, has demanded that companies operate in a more integrated, responsive, and personalized manner ...