Estruturação do processo de desenvolvimento do produto na empresa Quadros Geek por meio do design thinking

Abstract

This work aims to study the design thinking method in a small business. Therefore, the general objective was to structure the product development process at Quadros Geek through design thinking. To meet this general objective, the theoretical framework was organized into the following subjects: sympathize, define, idealization, prototyping and tests. To execute and put into practice this framework and objective, the method was organized as follows: mapping the market's needs; detail product portfolio; develop method of creating concept products; prepare the product distribution and delivery process; develop a process for evaluating customer satisfaction. The work allowed us to organize and standardize the entire method of defining and creating new products in the company through the design thinking method, including market research, images with standard backgrounds for the website, packaging development and product delivery, in addition to a system for customers. At the end of the work, it was possible to see positive aspects such as designing a product with the consumer's and not the company's point of view, as well as negative aspects such as the use of design thinking without adapting it to your specific situation, which can be time consuming and laborious. As an idea for future implementation, consider improving the relationship with the customer through gifts or other "treats" that can be sent inside the package with the frame to retain customers. [resumo fornecido pelo autor]