Gestão do conhecimento na manufatura da indústria automotiva de Caxias do Sul

Abstract

In a globalized economy, competitive and constantly changing, financial assets are not sufficient to ensure sustainable growth and perpetuation of organizations. Knowledge, information, the ability to continually reinvent itself, the flexibility to anticipate and react to change are examples of intangible assets creators of competitive advantage and generate wealth for companies and shareholders in this new economic paradigm. Among the intangible assets, the creation and sharing of knowledge by employees of the organization and the ability of teams to transform it into new products, services and processes are definitive in achieving competitive advantage, since they are inherent to each organization and therefore difficult to be imitated by competitors. This study aims to investigate, using the model of the Seven Dimensions of Knowledge Management by José Cyrineu Terra, such as automotive companies in Caxias do Sul are doing knowledge management established routines and practices of manufacturing in the day to day operation. Thus, we conducted case studies in three automotive companies in Caxias do Sul, from interviews with the managers of such companies and manufacturing, through content analysis of responses, we checked the alignment of management practices of manufacturing, with an effective knowledge management. The main conclusions of the study were living in the companies surveyed business practices behind with practical business knowledge, manufacturing undergo a process of evolution of their management practices toward an effective knowledge management, but despite this trend in the knowledge manufacturing is not considered strategic for organizations studied.