Análise dos fatores de sucesso na gestão da cadeia de suprimentos relacionados a diferentes cenários de mercado

Abstract

Supply chains are constantly affected by events that impact the functioning of markets, such as pandemics, conflicts, legal changes, changes in consumer behavior, among others. Such events affect demand, prices, brand image and the financial health of companies. For companies and the chains in which they operate to adapt to such events, it is necessary to identify the different types of scenarios to which they may be subject and the critical success factors to be considered in each scenario. Inserted in this context, the present study aimed to identify the critical success factors to be considered in the different market scenarios to which supply chains may be subject. Therefore, based on a systematic review of the literature, the main critical success factors associated with supply chain management were identified and the possible different market scenarios to which such chains may be subject were verified, according to the level of uncertainty found. The study was developed through a descriptive quantitative approach, operationalized through the application of a survey to companies in the metal mechanic industry of Serra Gaúcha. The data obtained from the questionnaires received were submitted to descriptive statistics procedures, aiming to analyze the importance attributed to the critical success factors in the three different market scenarios: predictable, turbulent and very turbulent. Hypothesis tests were also applied to compare the results obtained for each scenario and to verify if the importance attributed to the critical success factors in the management of supply chains changes as the market turbulence increases. The results obtained indicated that, regardless of the scenario, all critical success factors are important for the respondents, with means higher than the central point of the scale (average importance), which indicates a convergence with the results of the systematic literature review. It was also observed that the importance attributed to critical success factors increases due to the turbulence of market scenarios. This is verified both from the ranges of variation of responses in each scenario (minimum and maximum assigned importance) as well as the averages obtained and the results of the hypothesis tests applied. [resumo fornecido pelo autor]