A etnização em Caxias do Sul : a construção da narrativa da "diversidade" no desfile da Festa Nacional da UVA de 2014

Abstract

The main objective of the present dissertation is to investigate the meaning of the insertion of the theme of cultural diversity on the Festa da Uva 2014 parade at Caxias do Sul. The parade was chosen as the field of study of the research because it is the moment where mainly the representation of italianity – Italian immigrant as civilizing heroes that built Caxias do Sul through work – and with greater strength, since the parades of the decade of 90, in which the 120 years of Italian immigration was celebrated. Starting from the Festa da Uva of 2006 the process of inclusion of the cultural diversity theme has begun with the insertion of representations related to other social groups that would also have built the city of Caxias do Sul. In order to accomplish the objectives of the research it has necessary to understand the complex concept of identity, through the preparation of a theoretical framework, as well as the development of an overview about the transformations of identity in Caxias do Sul. Said data added to the analysis of the interview with the informants that participated of the Festa da Uva 2014 parade allowed the comprehension of the layers of significates existing in the identity phenomenon on the city and the identification of the meanings present in the diversity.