A influência do uso e da cultura da informação na integridade estrutural da inteligência estratégica dos distribuidores Randon

Abstract

Strategic Intelligence is recognized in the field of administration by the capability to enhance the competitiveness of organizations and to support decision making through a better comprehension of the environment. However its strategic potential is linked with how their actions are developed and organized, it means, its structural integrity. On the other hand, the information culture, formed by values, norms and attitudes, influences on how information is handled in organizations and consequently the results of its use. In this context, this study aimed to investigate the influence of the relationship between the use of information and culture on the structural integrity (structure and organization) of strategic intelligence. The proposed research has a descriptive and quantitative approach with use of survey technique as research method and used descriptive statistical techniques for data analysis. The final sample collected data from 239 owners, sales managers and sales people who work in the commercial area of distributors and who have contact with the Randon’s Strategic Intelligence. Factor analysis resulted in eight factors explaining 63.957% of the variability, with KMO value 0.910 and Bartlett's sphericity test with significance p <0.000. The result of these eight correlation factors suggest a significant correlation between the strategic nature/structural of information, process integrity and transparency of information, which showed moderate to strong correlations. Regarding the statistical regression, the results showed that the strategic nature/structural of information it’s explained in 64.7% by three variables: process integrity, tools/systems and transparency of information.