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Uso do som para o fortalecimento de marca pela perspectiva do sonic branding: Coca-Cola “vibrando” publicidade
(2023-12-20)
The present study has as its central object the analysis of sound and the possibilities it offers when consumed in a strategic context in the advertising sector. It is then verified how sound, when used in advertising ...
Marcas reciclando o passado: Vans e o desafio de comunicar para diferentes gerações de consumidores
(2023-12-20)
The present work aims to understand the different positioning strategies of the Vans brand, which communicate and captivate generations of consumers over the years. For this, an exploratory-qualitative research with an ...