A emoção no contexto da prestação de serviços : um estudo aplicado junto a usuárias dos serviços de obstetrícia de um hospital público

Abstract

This study aims to identify ambivalent emotions (positive and negative) experienced by delivering mothers using obstetric services at the Caxias do Sul General Hospital (RS). The process of identifying such emotions may assist the Institution to set priority actions for employees? classification, risk and waste reduction and service quality improvement, as well as to increase the service users? satisfaction. The research methodology used is characterized as a qualitative research, with exploratory input, by means in-depth interviews with a semistructured approach, by applying a Basic Writing Questions Guide. It is worth noting that the data was analyzed and interpreted through analysis of content and, for complementary methods of research, direct observation and triangulation methods were used. The main results obtained from this work were: to understand the incidence of positive and negative emotions, that is, ambivalent emotions, simultaneously experienced by users of obstetric services at birth delivery, which, for this study, were fear and happiness/joy and, by analyzing such context, to propose directions towards maximizing positive emotions and minimizing negative emotions, resulting in the improvement of the perceived quality services provided.