Necessidades e características do comportamento dos consumidores

Abstract

The present work deals with the identification of consumers' needs and characteristics. Knowing and analyzing the profile of consumers is extremely important to optimize sales strategies, when you understand the profile of your company's target consumer, it is easier to know where to find them and how to get in touch, avoiding efforts, resources, creativity and time. Through quantitative research, at a descriptive level with bibliographic procedures through a structured questionnaire, we sought to identify the profile of onsumers with questions regarding planning and organization, third-party influence, price negotiation and interaction with sellers and loyalty to products, brands or establishments. Being identified a consumer profile, consumer organized, informed, decisive, communicative, attentive and negotiator. In this way, we can verify that the factors related to consumption behavior revolve around the actions of consumers, thus becoming essential to the search for their understanding. [resumo fornecido pelo autor]