Análise da constituição das capacidades dinâmicas a partir do desenvolvimento de inovação organizacional e de processo em uma instituição de ensino superior no contexto da pandemia da Covid-19

Abstract

With the impact of the COVID-19 Pandemic on the education sector, there was a need for new configurations in the organizational environment for the continuation of the service provided. In this context, technology was found to be the main means of transmitting teaching, preserving the distance between people in the moment of social isolation and maintaining their competitive activity. The present work aims to analyze how dynamic capabilities were constituted based on the deployment of organizational and process innovation in a higher education institution in the context of the outbreak of the new coronavirus, under the perception of the entity's directors, the technology sector of information and students. As a methodological procedure, a research with a qualitative approach was carried out, with a single case study, in a higher education institution, involving triangulation with semi-structured interview, observation and document consultation. Seven interviews were carried out between directors, students and employees of the technology sector, until theoretical saturation was reached, in sequence, data analysis was carried out with a posteriori categorization. Regarding adaptation conditions, the institution had the teams and workloads resized to transmit classes and work in the remote environment, in line with the acquisition of physical, digital and human resources combined with training on the use of technologies and interactive pedagogical strategies. In addition, it carried out the incorporation of software such as Zoom, Microsoft Team and the FLF Connect virtual learning environment, as well as the adoption of digital marketing strategies, business plans and analysis of Business Intelligence reports. The main challenges were related to inexperience, lack of skill, overload and scarcity of resources. [resumo fornecido pelo autor]