Produção de um documentário para analisar as diferenças na produção de marketing doméstico e marketing internacional em Nova York

Abstract

Marketing enables organizations to adopt new practices to expand their business, identifying market needs and desiring the desires of their consumers. This study analyzes marketing strategies produced locally in Caxias do Sul and international marketing in New York City, United States. The research aims to explain concepts about the elaboration of marketing and emphasize emphases and similarities of these niches through the production of an audiovisual in the format of a documentary with analyzes and observations about the external visual communication carried out in the great metropolis. [resumo fornecido pelo autor]