Alinhamento dinâmico de cadeias de suprimentos em empresas automotivas no Brasil

Abstract

Recent studies carried out on Supply Chains suggest that companies should manage, in a dynamic manner, the various types of supply chains in order to meet the different types of buying behavior of their customers. While some chains require quick, adaptable and distributed flows, others need steady and centralized frameworks. In this sense, the issue lies in the existence of an alignment between the framework proposed by Gattona in supply chains and which types of strategy combination provide better performance in supply chains. To carry out the study, supply chains of automotive companies in Brazil – representing those engaged in the chain governance - have been analyzed. The study is relevant, since the proposed approach is innovative and demonstrates how important it is for companies to meet the different needs of their clients by aligning supply chains to purchase profiles and to the dynamism of the market. By means of a survey, backed by quantitative information – through a questionnaire consisting of eight blocks of questions - this study proposes to examine the connection with multiple variables in order to examine if there is a relationship between the framework presented by the Generic Supply Chains` approach (Gattoma, 2009;2010) and five performance indicators. The study aims to examine which dimensions of Gattoma`s approach provide better performance to companies engaged in supply chains, by means of the dynamic alignment framework: market, business strategies, organizational culture and leadership style. As a result, the study presents a conceptual matrix relating strategies in the Supply Chain with performance indicators; identifies companies` positions and which positions are related to better performance by companies ranked as Supply chains.