Uma análise de como personal branding pode promover a imagem do profissional no meio corporativo

Abstract

This paper discusses personal branding, which is a proposal to be used by people who seek to increase their circle of influence in the corporate environment, which can help to improve their image before society, enabling new opportunities for professional and personal development. The goal is to investigate how personal branding can promote the image of professionals in the corporate environment. To this end, a questionnaire was applied to 70 respondents, and analysis of variance, Anova, was applied to test the hypothesis of equality of sample means. The results showed the existence of a total of four factors, two for personal branding and two for personal marketing. For the four factors evaluated there were no differences in the averages in the items gender, marital status, salary range for the factors care with the image, and my relationship with the others the null hypothesis of equality between the averages is rejected for the students researched with the profession Administration and others, accounting and others, as well as by time of performance in the labor market, but only between the ranges of 5 to 7 years, and the range of 7 to 9 years. [resumo fornecido pelo autor]