Fatores de influência na contratação de personal trainers em duas cidades da Serra Gaúcha – percepção dos clientes

Abstract

The objective of this research was to verify what were the influencing factors in hiring personal trainers in two cities in Serra Gaúcha on customer perception. This study is characterized by being quantitative, descriptive and cross-sectional. For this, a questionnaire was administered to 60 people, with twenty-one questions prepared by the researchers. The questionnaire was made available digitally, through Google Forms. The data were analyzed using descriptive statistics, presenting the results in graphs and tables. The results showed that the main factors responsible for hiring the personal trainer service are better safety and guidance during physical exercises, aesthetics and improved health. [resumo fornecido pelo autor]