Análise dos atributos e das dimensões do ambiente construído de loja de cosméticos e a sua influência na satisfação do consumidor

Abstract

This work aims to analyze the attributes and dimensions of the quality of the built environment of the cosmetics store located in the center of Caxias do Sul and offer feedback through consumer perception. Perception helps to recognize the stimuli we receive from the constructed environment through the senses (sight, smell, touch). Through the APO, Post-Occupation Assessment, applied over a period of one month with 50 questionnaires answered, focusing on the 12 dimensions of the quality of the built environment and its 73 corresponding attributes. For the analysis of attributes and dimensions of the quality of the built environment, respondents answered the survey according to satisfaction on the Likert scale, which contains positive statements and must be answered with numbers from 1, being totally disagree, to 7, being totally agree. The research proved to be relevant, as it is associated with the expectations and perceptions of respondents, and with the result it was noted that the weaknesses, having averages below the overall average, 4 on the Likert scale, were the bathroom dimension and the attribute parking lot of cosmetics store. On the overall average, 15 attributes were above and with maximum grades of 7. [resumo fornecido pelo autor]