Amorosidade como dispositivo potencializador de ecossistemas turísticos-comunicacionais "mal-ditos"

Abstract

This research aims to propose Lovingness as a device that enhances 'badly said' tourist-communication ecosystems, that is, ecosystems that are not 'well said', well-spoken of, well communicated in tourist terms. The assumption of lovingness invites us to rethink attitudes in the production of communication and tourism, guiding them by an ethics of relationship and care, at all levels of planning, execution, and the development and positioning of a tourist ecosystem, in this case focused on the city Mogi das Cruzes-SP (Brazil). In this sense, it seeks to understand how the orientation of Lovingness, based on these assumptions, enhances `Badly Said? Tourist-Communication Ecosystems. As specific objectives, it proposes: (1) Presenting lovingness as presuppositions for dynamic and reflective-processual actions; (2) Associate Lovingness with Communication and Tourism; (3) Mapping actions of lovingness in `Badly Said? Tourist-Communication Ecosystems; (4) Verify how loving actions, associated with communication and Tourism, enhance `Badly Said? Tourist-Communication ecosystems. The work has a strong epistemological bias, in reviewing the assumptions inherent to the major theoretical paths: Ecology of Knowledge, Complex and Ecosystemic Vision of Science, Tourism, Communication and Lovingness. As a methodological strategy, it uses the Cartography of Knowledge, which consists of five trails, the first being called Trail of Research Entanglements `Us?; from which four other trails derive: Personal Knowledge Trail, which values and rescues the researcher's knowledge, recorded in a research diary; Theoretical-Conceptual-Bibliographic Trail, which puts Personal Knowledge in dialogue with the knowledge from other authors; Production Plant Trail, with approaches and investigative actions; and Intuitive Dimension of Research Trail, which values the intensity of subtle data that emerge spontaneously from the field. In the Production Plant, approaches and investigative actions were carried out, acting as research operators, based on the Cartography of the city of Mogi das Cruzes (Brazil, SP). In total, there were eight actions, which helped to understand how Lovingness is present in the city and how it works to enhance 'badly said' Tourist-Communication ecosystems. As results, at the intersection between the research locus and the theoretical framework, it is observed that the association of love with communication and Tourism makes it possible, in 'badly said' places, to propose a communication strategy that triggers autopoiesis, both for residents and visitors. This strategy can contribute to the autopoietic enhancement of tourist-communicational-subjective ecosystems, guided by the coherence of the ethical sense of relationship, aligned with the demands for transformation of Science, Tourism and Communication, in the contemporary scenario. [resumo fornecido pelo autor]