Atributos e dimensões da qualidade em serviços relacionados à satisfação : a percepção dos alunos de graduação em administração e a busca por maior competitividade de uma instituição de ensino superior

Abstract

This paper presents a study about the identification and evaluation of the main characteristics of quality according to the business Administration students related to their satisfaction with the services offered by the Universidade de Caxias do Sul (UCS). When naming and evaluating these features, as well as the quality of the services offered, according to those students' views, the chances of innovating the administrative processes are enlarged. These not only contribute to qualify the program of business Administration and to keep the students at the Institution but also enlarges the Institution´s competitiveness in the market. The survey was divided into two parts: the first one, under a qualitative exploratory basis, through individual interviews; and the second part was characterized by a quantitative research, in a descriptive basis. In order to analyze the data, statistical resources were applied so that the level of satisfaction for each item could be evidenced, as well as the range of the quality in the services offered by the Higher Education Institution. By Means Factor Analysis, 39 features were put in 10 categories.