Gestão da inovação : o caso do Grupo Tramontina S.A.

Abstract

The aim of this work was to verify how is the innovation management in three companies Tramontina Group SA sought to also carry out a comparative of each company's Innovation Management studied with the three innovation management models covered in the theoretical framework: Model Stage-Gate Cooper; Model Hopper Clark and Wheelwright and Development; Model Tidd routines, Bessant and Pavitt. With this qualitative exploratory study of multiple cases held ten semi-structured interviews. The interpretation of the data was in the form of discourse analysis with the assistance Atlas.ti software version 6. The results show that each unit of Tramontina has its administrative structure and its way to the Innovation Management. The converging factors among all studied units are the two schedules, PLANES and PAIM. As a result of the comparative Innovation Management model units with innovation management models of literature we can point out that all units have similar and different factors with each model, concluding that any company purely a practice models, but a compound of the characteristics of both methods.