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Rotina de alto nível em uma empresa líder da indústria do ônibus : um estudo ostensivo e performativo a partir das teorias da firma, evolucionária e posicionamento competitivo
(2018-02-01)
The thesis presents a conceptual framework based on the theory of the firm, it is focused on organizational evolution and competitive positioning and it is based on routines and strategy constructs. The research was conducted ...
Determinantes da lealdade à marca: um estudo no contexto de uma marca de refrigerante
(2018-08-16)
Developing and maintaining consumer loyalty towards the brand is a strategic requirement for successful business. In the current competitive context, the consumer is no longer interested in buying products or services only ...