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Avaliação da degradação biótica do poli(ácido lático), do polipropileno e suas misturas pela ação de fungos basidiomicetos
(2015-02-20)
Polymeric wastes when intended improperly, associated with its resistance to degradation may promote environmental pollution. Therefore, studies involving the degradation of some polymers are considered as an alternative ...
Secretômica e atividades enzimáticas da linhagem selvagem 2HH e do mutante S1M29 de Penicillium echinulatum
(2015-02-12)
The use of lignocellulolytic enzymes secreting by microorganisms for the production of second-generation ethanol has motivated research in the field of fermentation processes engineering, genomics and secretomics. Among ...
O livro didático e o ensino de história : o que ler, como ler e para que ler
(2015-11-25)
The textbook configures itself as one of the pedagogical resources most used in the classroom by teachers. It is understood that, from the context in which they are produced, textbooks suffer interferences from different ...
A estratégia de marca única e sua interferência nas operações de serviço ao cliente : estudo de caso no grupo Tramontina
(2015-06-25)
The only brand strategy is adopted by organizations to allow them to establish a strategic identity, recognition and greater visibility across the consumer market. However, the strategy of working with one brand or brand ...
Os efeitos da utilização de mensagens persuasivas na forma de condução no trânsito
(2015-09-18)
The use of fear appeals in persuasive messages has been explored and proven effective in the issues surrounding smoking. However, there are not many studies relating persuasive messages that appeal to fear and their influence ...
Investimentos em recursos para a vantagem competitiva : uma análise da criação e distribuição de valor na vinícola Salton
(2015-02-24)
In industrial practices context, competition is a social phenomenon that arises from the need of enterprises to remain active in the market. The permanence and continuity of their practices depend, under a competitive point ...
Impactos dos modelos mentais no desempenho organizacional : um estudo no setor metalmecânico de Caxias do Sul
(2015-08-14)
Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...
Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line
(2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...
A relação entre as estratégias de precificação e o desempenho das empresas
(2015-06-08)
The price is one of the main aspects when costumers are choosing products. Factors such as a higher level of differentiation of products, technological developments and globalization of the economy increased the importance ...