Buscar
Itens para a visualização no momento 21-30 of 35
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...
Consciência ambiental, consumo saudável, atitude do consumidor e normas subjetivas como determinantes da intenção de recompra de alimentos orgânicos
(2019-05-09)
The present study aimed to test a theoretical model that contemplates environmental awareness, healthy consumption, consumer attitude and subjective norms as determinants of the repurchase intention to buy organic foods. ...
Aspectos da qualidade em vinhos tintos : um estudo comparativo entre consumidores e profissionais do setor vinícola
(2014-06-16)
Perceptions of quality, image and value and the purchase behavior are acts immersed in customers' subjectivity and individuality. This is also valid in wines. Initially, it was done a review in the recent literature of how ...
Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line
(2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...
Relações entre valor percebido, comprometimento, propaganda boca a boca e intenção de recompra
(2015-10-29)
Although the construct repurchase intention are being studied by many researchers, there are some challenges on the knowledge of the relationships between the determinants constructs or antecedents. For the development of ...
Influência do lazer sério na felicidade, na satisfação com a vida, na simplicidade voluntária e no consumo experiencial de seus praticantes
(2022-01-27)
Serious leisure is undertaken systematically and is so meaningful and exciting to practitioners that they embark on a leisure career, wanting to practice it long-term. As a result, serious leisure brings social and ...
Valor percebido pelo cliente nas decisões de compra de móveis customizados
(2022-06-02)
Knowing the attributes that have value perceived by the customer is crucial for the success of a company. Far beyond being common information, having knowledge about the value perceived by a buyer, in relation to the product ...
Antecedentes da intenção de recompra : um estudo com consumidores de e-marketplace
(2023-03-21)
Studies on repurchase intention have been gaining prominence recently, because in competitive markets the relationship between the brand and the consumer is of great importance for companies, since repurchase intention ...
Análise dos fatores que influenciam a intenção de compra de imóveis
(2023-03-28)
Construction market has been growing in the last decades and to understand costumer behavior has become a subject of great ambition in the organizational context, as well as a great challenge for organizations. Therefore, ...