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Confiança, valor e lealdade do consumidor : um estudo desenvolvido em uma concessionária de veículos
(2014-06-03)
This work discusses the strategy of customer retention through the practice of relationship marketing in the context of retail services at the car dealership. More specifically, the Passion Automóveis Ltda., Peugeot ...
Envolvimento da alta direção e inteligência competitiva : uma análise sobre suas relações em organizações de médio e de grande porte da serra gaúcha - Brasil
(2014-06-02)
Competitive Intelligence (CI) is an emergent topic with strategic importance for nations and enterprises, and with your continuum theoretical development, arise the necessity to establish links with another knowledge fields. ...
A produção integrada de maçã frente às exigências do mercado internacional de frutas
(2014-06-02)
The increasing demand for quality and safe food is been pushing the agri-food chains to adopt alternative production systems, with the purpose of generate healthy and innocuous products for human consumption through traceable ...
Análise sistêmica da cadeia produtiva da maçã na região sul do Brasil : uma perspectiva do desempenho
(2014-06-02)
The context of globalization is an evolutionary process of society, together with other factors that require the companies to form different arrangements, seeking to remain competitive in the market. The changes in this ...
Turismo em Cabo Verde : um estudo da competitividade entre os clusters de Santo Antão-São Vicente e Sal-Boa Vista
(2014-06-02)
Joint efforts between firms are increasingly common, even when there exists competitive rivalry in the market. Companies tend to group together in (I erased what was written here) clusters, forming critical masses of ...
Estruturação e desenvolvimento de uma joint venture em busca de maior competitividade : o caso de uma empresa gaúcha do setor metal-mecânico
(2014-06-04)
Strategic alliances are one of the choices for strategies of cooperation established between two or more companies with common goals in order to gain a competitive strategy. Joint ventures, among such possibilities, are ...
A maturidade do processo de sucessão: um estudo multicaso em empresas famíliares da serra gaúcha
(2014-06-02)
Family businesses form the economic base that sustains the process of creating goods and services in the Serra Gaúcha, northeast of Rio Grande do Sul - Brazil. In this sense, competition in all segments and the globalization ...
O papel dos stricto sensu em administração da PUCRS e UCS, na formação de empreendedores : a visão dos alunos egressos
(2014-06-03)
Stricto sensu in the administration are regulated by CAPES - Coordination for the Improvement of Higher Education, which advocates for quality, for both uses of triennial evaluations. Each program creates its own line of ...