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Itens para a visualização no momento 11-20 of 32
Imagem e percepção de valor nas intenções de compra de carne de frango
(2014-04-29)
Brazil is currently featured at an important position on the world market as a chicken meat producer and exporter, what generates jobs and the permanence of man living on farms.
Research shows that the consumption of ...
Imagem e percepção de valor em esquadrias de alumínio e PVC
(2014-04-29)
The Brazilian civil construction market lives nowadays its best moment, influenced by the program of accelerated growth represented by investments in infrastructure and mainly the easy access to credit for home ownership. ...
Imagem de preço de loja no contexto omni-channel e a intenção de recompra
(2020-02-29)
Omni-channel generates integration of multiple environments to improve customer interaction with the retailer. These transformations of the retail industry have been largely influenced by the internet and the new purchase ...
A influência da imagem de loja, do valor percebido e do conhecimento de marca na intenção de compra em diferentes formatos de varejo
(2016-04-29)
The store image adds to improve understanding the needs and desires of consumers. In this context, retailers need adapt to meet with technological, economic and social changes. Therefore, the aim is to check the dimensions’ ...
A imagem percebida pelo consumidor em relação ao valor da marca em perfumes de luxo
(2014-04-28)
The present research was to identify the image perceived by the consumer to the value of the brand in luxury fragrances. With the evolution of marketing over the years many changes and improvements were necessary for the ...
Prontidão para tecnologia, inteligência de produto e customização em massa como preditores do valor de uso no contexto dos smart products
(2019-12-18)
Digital transformation has attracted considerable interest from the academic and business community because of its huge impact on products and services. In this sense, the importance of theoretical and empirical research ...
Imagem de produto : a configuração da imagem do vinho fino
(2014-04-28)
International trading has become a common activity in global economics. According to
information of Brazilian Wine Institute (IBRAVIN) 80% of the sold wine in Brazil are
imported. Product image plays as important role ...
Antecedentes da intenção de recompra dos consumidores no contexto de compras on-line
(2016-05-11)
The emergence of the internet and its popularity led to a change in the way we conduct business operations, what caused online shopping growth. These operations depend on perceptions and attitudes that make consumers ...
A configuração da imagem do imóvel residencial (apartamento) na percepção do comprador
(2014-04-30)
The objective of this work is to identify the flat image, formed from the point of view to the
people who bought it. Trough this image, it is understood as representations, views, beliefs or
even networks of meanings of ...
Antecedentes da lealdade à marca: um estudo no contexto de uma marca de fast food
(2019-12-16)
The relationship between consumers and brands has received increasing prominence in the literature and organizational practices recently, as their importance for obtaining competitive advantages has been observed. Linked ...