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Itens para a visualização no momento 341-350 of 364
Competitividade no setor vitivinícola:a influência do conhecimento, da preocupação ambiental, das normas subjetivas, do valor percebido e da sensibilidade ao preço na intenção de compra de vinhos orgânicos
(2023-02-01)
Forecasts indicate that population growth, climate change, and resource scarcity, as well as food, may intensify in the coming decades, threatening the living conditions of present and future generations. Because of this, ...
Análise integrada do sistema de capitais de Detroit : inovação e transformação de uma cidade industrial em cidade do conhecimento
(2023-08-04)
Cities are vital for progress and the quality of life of citizens, and are undergoing significant transformations from a traditional economy to a more creative, knowledge-based economy. With a focus on innovation, ...
Omnichannel como estratégia de operações em empresas varejistas de Caxias do Sul
(2023-08-18)
The advent of the adoption of new technologies and the modernization of retail has increasingly impacted the purchase journey of consumers, and the importance of omnichannel as a differentiating factor on the part of retail ...
Fatores que influenciam a disposição a pagar e a intenção de compra do consumidor de edificações sustentáveis na Serra Gaúcha
(2023-09-15)
This dissertation investigates the role of sustainable buildings in mitigating the negative environmental impact of the construction industry. Recognizing the growing global emphasis on environmental awareness and ...
A relação entre employer branding e a intenção do colaborador de permanecer na empresa
(2023-09-15)
The employer brand is the company's efforts to promote within and without itself a clear and concise vision of what makes it unique and appealing as an employer. In the last 20 years, Employer Branding started to be studied ...
Uma análise de como personal branding pode promover a imagem do profissional no meio corporativo
(2023-09-01)
This paper discusses personal branding, which is a proposal to be used by people who seek to increase their circle of influence in the corporate environment, which can help to improve their image before society, enabling ...
Percepção dos cidadãos sobre cidades inteligentes : proposta e validação de uma escala baseada na norma ISO 37122
(2023-09-16)
Smart cities go far beyond the implementation of technologies: the exercise of citizenship and data management are vital factors for their development. Research focusing on the subjective dimension related to citizen ...
Quanto você está disposto a pagar? Pesquisa relacionando disposição a pagar com valor utilitário e valor hedônico em diferentes cenários de compra
(2023-10-12)
Products tend to have a predominance of utilitarian value or hedonic value in the consumer's mind, but it is worth highlighting that the same product can generate a greater perception of utilitarian value and, in other ...
Antecedentes e consequentes do engajamento do consumidor de alimentos orgânicos
(2023-10-07)
Consumer engagement has emerged as the main customer management movement today, with a proposal to evolve the concept of relationship marketing. In this sense, research aims to distinguish consumer attitudes and behaviors ...
Sistemas integrados de informação: benefícios, problemas e mudanças identificados nas escolas de ensino fundamental e médio regidas pela 4ªCRE
(2020-03-18)
Information technologies and systems have advanced significantly and are changing management, planning, control and decision-making, including for educational institutions. In this environment, Enterprise Resource Planning ...