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Os efeitos da utilização de mensagens persuasivas na forma de condução no trânsito 

Rocha, Janine Cardoso (2015-09-18)
The use of fear appeals in persuasive messages has been explored and proven effective in the issues surrounding smoking. However, there are not many studies relating persuasive messages that appeal to fear and their influence ...
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Estudo do fluxo de conhecimento entre atores da cadeia produtiva da maçã 

Zanandrea, Gabriela (2015-02-06)
Organizations depend on timely and effective knowledge flow to enhance their skills and execution of activities. Studies on the knowledge flow - moving process knowledge from a sender to a receiver - are considered essential, ...
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Impactos dos modelos mentais no desempenho organizacional : um estudo no setor metalmecânico de Caxias do Sul 

Dias, Deise Taiana de Ávila (2015-08-14)
Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...
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Desenvolvimento de inteligência competitiva no setor vitivinícola 

Andrade, Simone Fonseca de (2015-02-06)
Competitive Intelligence is a dynamic process that can mobilize collective action around the transformation of data, information and knowledge on intelligence, to increase the competitiveness of companies. Under a sectoral ...
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O papel da liderança no processo de mudança e aprendizagem organizacional : estudo multicaso nas empresas duradouras do setor metalmecânico 

Cucchi, Marlon Bissani (2015-11-05)
Contemporary Organizations need to adapt to the environment in order to keep themselves competitive and innovative on the market. Therefore, competitive edge in one company is conditioned to the capacity of managers and ...
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Caracterização e análise das inovações nos cursos de mestrado em Administração em universidades da região sul do Brasil 

Marcolina, Flávia (2015-08-06)
This project fits within the Research for the Management of Innovation and Competitiveness program, linked to the Master of Administration at the University of Caxias do Sul (UCS), which aims to study the relationship ...
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Inovação : estudo de caso em uma encarroçadora de ônibus de Caxias do Sul 

Rodrigues, Edvania Rocha (2015-10-05)
With the increasing globalization of markets and the gradual increase of competition, innovation can provide positive results to organizations such as profitability and competitive advantage of the creation and maintenance ...
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Matriz de posicionamento de materiais global : desenvolvimento e aplicação 

Bastos Neto, Gregorio (2015-12-15)
Multinational companies are involved in global sourcing and usually have manufacturing plants, sales and marketing activities around the world. This dissertation presents the development of a tool which objective is to ...
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Relação entre valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes no contexto de serviços de telefonia móvel 

Nespolo, Daniele (2015-04-01)
Maintaining and expanding relationships with customers in the service area, is to encourage customer retention and thus cause the corporation to be viewed differently by the market. However, the service providers must ...
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Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line 

Bebber, Suélen (2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...
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AuthorAndrade, Simone Fonseca de (1)Andreis, Alexandra (1)Bastos Neto, Gregorio (1)Bebber, Suélen (1)Bortoluzzi, Fernanda Rocha (1)Chais, Cassiane (1)Cucchi, Marlon Bissani (1)D'Agostini, Marina (1)Deliberal, Janielen Pissolatto (1)Dias, Deise Taiana de Ávila (1)... View MoreSubjectAdministração (7)Desenvolvimento organizacional (6)Management (6)Organizational change (6)Planejamento estratégico (3)Strategic planning (3)Administração da produção (2)Administração de empresas (2)Administração de pessoal (2)Agricultural productivity (2)... View MoreDate Issued
2015 (34)
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