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Os efeitos da utilização de mensagens persuasivas na forma de condução no trânsito
(2015-09-18)
The use of fear appeals in persuasive messages has been explored and proven effective in the issues surrounding smoking. However, there are not many studies relating persuasive messages that appeal to fear and their influence ...
Estudo do fluxo de conhecimento entre atores da cadeia produtiva da maçã
(2015-02-06)
Organizations depend on timely and effective knowledge flow to enhance their skills and execution of activities. Studies on the knowledge flow - moving process knowledge from a sender to a receiver - are considered essential, ...
Impactos dos modelos mentais no desempenho organizacional : um estudo no setor metalmecânico de Caxias do Sul
(2015-08-14)
Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...
Desenvolvimento de inteligência competitiva no setor vitivinícola
(2015-02-06)
Competitive Intelligence is a dynamic process that can mobilize collective action around the transformation of data, information and knowledge on intelligence, to increase the competitiveness of companies. Under a sectoral ...
O papel da liderança no processo de mudança e aprendizagem organizacional : estudo multicaso nas empresas duradouras do setor metalmecânico
(2015-11-05)
Contemporary Organizations need to adapt to the environment in order to keep themselves competitive and innovative on the market. Therefore, competitive edge in one company is conditioned to the capacity of managers and ...
Caracterização e análise das inovações nos cursos de mestrado em Administração em universidades da região sul do Brasil
(2015-08-06)
This project fits within the Research for the Management of Innovation and Competitiveness program, linked to the Master of Administration at the University of Caxias do Sul (UCS), which aims to study the relationship ...
Inovação : estudo de caso em uma encarroçadora de ônibus de Caxias do Sul
(2015-10-05)
With the increasing globalization of markets and the gradual increase of competition, innovation can provide positive results to organizations such as profitability and competitive advantage of the creation and maintenance ...
Matriz de posicionamento de materiais global : desenvolvimento e aplicação
(2015-12-15)
Multinational companies are involved in global sourcing and usually have manufacturing plants, sales and marketing activities around the world. This dissertation presents the development of a tool which objective is to ...
Relação entre valor percebido, reputação, confiança e custos de troca como determinantes da retenção de clientes no contexto de serviços de telefonia móvel
(2015-04-01)
Maintaining and expanding relationships with customers in the service area, is to encourage customer retention and thus cause the corporation to be viewed differently by the market. However, the service providers must ...
Qualidade da informação, desconfiança, risco percebido e intenção de compra no contexto de compras on-line
(2015-10-02)
Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...