The use of fear appeals in persuasive messages has been explored and proven effective in the issues surrounding smoking. However, there are not many studies relating persuasive messages that appeal to fear and their influence ...

Organizations depend on timely and effective knowledge flow to enhance their skills and execution of activities. Studies on the knowledge flow - moving process knowledge from a sender to a receiver - are considered essential, ...

Mental models are described as a set of representations, a world view. They are biases and assumptions that impact directly on the individual actions. Based on the theoretical assumptions this study had the purpose to ...

Competitive Intelligence is a dynamic process that can mobilize collective action around the transformation of data, information and knowledge on intelligence, to increase the competitiveness of companies. Under a sectoral ...

Contemporary Organizations need to adapt to the environment in order to keep themselves competitive and innovative on the market. Therefore, competitive edge in one company is conditioned to the capacity of managers and ...

This project fits within the Research for the Management of Innovation and Competitiveness program, linked to the Master of Administration at the University of Caxias do Sul (UCS), which aims to study the relationship ...

With the increasing globalization of markets and the gradual increase of competition, innovation can provide positive results to organizations such as profitability and competitive advantage of the creation and maintenance ...

Multinational companies are involved in global sourcing and usually have manufacturing plants, sales and marketing activities around the world. This dissertation presents the development of a tool which objective is to ...

Maintaining and expanding relationships with customers in the service area, is to encourage customer retention and thus cause the corporation to be viewed differently by the market. However, the service providers must ...

Consumer behavior, facing the new options that the internet and online channels offer, has changed the way consumers act and search for the best purchase option. Therefore, the understanding of the antecedents or determinant ...