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Efeitos da atitude, envolvimento, experiência e valor simbólico sobre a intenção de compra de vinhos pela geração millenial
(2020-12-03)
Studies on consumer behavior have grown in the area of marketing, especially those that seek to associate them with purchase intent. This construct has special attention on the part of researchers because it presents ...
Imagem de preço de loja no contexto omni-channel e a intenção de recompra
(2020-02-29)
Omni-channel generates integration of multiple environments to improve customer interaction with the retailer. These transformations of the retail industry have been largely influenced by the internet and the new purchase ...