Os efeitos da gestão dos recursos, da orientação empreendedora e das capacidades do desempenho organizacional: um estudo no setor metalmecânico da Serra Gaúcha

Abstract

The main aim of this thesis was to propose and check a conceptual model for organizational performance of small and medium sized firms, outlining key factors that contribute to the performance of these enterprises in the Metal-mechanical sector at Serra Gaúcha, in the South region of Brazil. The theoretical basis of this research was composed by Resource-based theory and Dynamic Capability Theory. The constructs investigated were: organizational performance, management of resources, entrepreneurial orientation, managerial capacity, market orientation capacity and pricing capability. The research ambience attained small and medium Metalmechanical firms, in which this investigation was applied to its managers. A descriptive quantitative research was conducted using a structured questionnaire, based on an applied survey with cross section and the data the data were analyzed from the Modeling of Structural Equations. Results showed that the organizational performance was explained by 71.2% of the investigated constructs from this research, which the literature considers a strong explanation power. The constructs that greatest positive and significant impact on organizational performance were: (i) the market orientation capacity; (ii) the entrepreneurial orientation; and (iii) the pricing capability. It was observed that there is a relation between the following constructs: (i) managerial capacity and resource management; (ii) entrepreneurial orientation and managerial capacity; (iii) managerial capacity and market orientation capacity; and (iv) managerial capacity and pricing capability. Among the research findings, we highlight, firstly, the evolution of the understanding of which constructs influence the organizational performance; and secondly, the contribution of this thesis in a scientific way in this area of knowledge, adding new studies to the topic of organizational performance, with the purpose of encouraging the administration of resources and capabilities in the Metal-mechanical firms of the Serra Gaúcha.