Estruturação do observatório brasileiro vitivinícola

Abstract

The ability to face changes by developing competencies to adapt has been presented as one of the greatest challenges for organizations. Market internationalization and rapid technological progress lead organizations to the imperative of anticipation rather than adaptation. In this sense, the use of information in order to foresee trends arises categorically so that organizations can be prepared and be able to develop appropriate strategies. This movement has resulted in the creation of observatories, which are systems organized to follow the evolution of a phenomenon. It is not different in the wine sector and the responsibility to meet this demand relies on Ibravin (Brazilian Wine Institute), a representative institution that connects the links of the production chain including winegrowers, winemakers and entities. The objective of this work is to provide the wine sector with a platform that supports its development through the observatory structuration. The Brazilian Wine Observatory (OBVV) emerges as a solution to provide the sector with reliable and current information, both retrospective and prospective, which also closes a theoretical gap in the lack of studies on the structuring of observatories. It centralizes and provides information with systematized search and easy access to users. In addition, it is possible to share information obtained in events that raise risky situations to wine sector. This dissertation presents the mapping of the existing observatories, the definition of the ideal model for Ibravin, with its foci and sources and concludes with the construction of the platform. The consolidation of the OBVV is expected to promote the strengthening of governance and the continuity of a self-sustainable wine management, to value the services provided by Ibravin to part of a chain and to leverage the insertion of Brazilian products movement in the international market.