Proposta de melhorias da área comercial da empresa cooperativa de sucos Monte Vêneto

Abstract

This administrative diagnostic work was carried out at the company Cooperativa de Sucos Monte Veneto, which is located in Cotiporã - RS. The objective was to identify points that need improvement. Critical points were identified for lack of planning, and failures in communication, and weaknesses in the structuring of the sales department. There is a need for a revitalization that aims to correct and adapt these critical factors so that the company can evolve in its internal management, grow with greater security and achieve greater strength of its brand in the market. As a proposal to minimize the negative points, a plan of actions was developed to organize, standardize, increase financial results and reach other markets. Significant actions of this plan have already been implemented, such as developing business rules, defining an organizational chart, describing positions and functions within the department, developing a marketing plan, a sales and after-sales follow-up plan, and structuring existing business markets. These are some of the actions that are already showing positive results within the commercial department and its structures, actions have also been elaborated to be planned and executed over the coming months, these measures will allow a more consolidated and organized expansion of this company. [resumo fornecido pelo autor]