Fatores que impactam no insucesso de micro e pequenas empresas do setor metalmecânico da Serra Gaúcha sob a ótica de especialistas

Abstract

Micro and small businesses contribute to the well-being of their places as they create jobs, introduce innovations and stimulate economic growth. By producing goods and services, they help large companies and allow the economy to be influenced by their wealth generation. The social function and economic importance of micro and small enterprises, as well as the vulnerabilities that cause their failure, are highlighted in this study. Concepts on organizational performance are presented to conduct research that is organized into four dimensions of analysis: financial, strategic, operational and marketing. Based on research on the factors that contribute to the failure of small businesses in Brazil and abroad, the present research aimed at investigate what are the criticai factors for the failure of micro and small companies in the metalworking sector located in Serra Gaúcha. For this, individual in-depth interviews were conducted and self-completed questionnaires were applied to specialists who have experience in meeting the financial, strategic, operational and marketing aspects of micro and small companies. The results indicate that the criticai factors for the failure of micro and small companies in the Serra Gaúcha metalworking sector are concentrated on issues such as weakness in the preparation and dissemination of planning, financial imbalance, difficulties with product pricing and inventory control, and lack of investment in marketing strategies and innovation. This study can contribute to minimize the lack of research related to the subject, as well as provide a deepening on the best practices in the conduction of micro and small companies, helping to avoid the early closure of the activities of the companies in question.