Alfa kids: design emocional como auxílio na alfabetização de crianças com dislexia

Abstract

The central theme of this project is to help dyslexic children in elementary school who have difficulty learning to acquire reading and writing skills, usually found at the beginning of literacy, which can cause great harm to children's development. The present project was developed from the identification of the difficulties that dyslexic children have when this disorder is related, mainly, to school education. Information about the collaborative aspects that could facilitate the generation of the service and product was collected through interviews with professionals in the field, such as teachers, psychologists and speech therapists who presented important data on the subject. This project addresses the development of a platform that provides information for the knowledge needed by parents, specialists and the recreational element that conquers the children's empathy, with the help of health professionals and education in this process. It was developed a product capable of meeting the practical demands of speech therapists during the child's consultation, helping to deal with difficulties, generating greater interest in the literacy process. In order to contemplate a broader scope of the proposed solution, the communication of this project was developed through two brands - one for the main business and the other for market segmentation for children's literacy (sic).