Análise sistêmica da cadeia produtiva da maçã na região sul do Brasil : uma perspectiva do desempenho

Abstract

The context of globalization is an evolutionary process of society, together with other factors that require the companies to form different arrangements, seeking to remain competitive in the market. The changes in this global scenario, difficult conditions for the survival of companies, forcing them to establish cooperative relationships in order to obtain the factors of production necessary to maintain the markets. With regard to the productive chain of the apple, the object of this study, the cultivated area in the world has been falling since 1996. However, in South America, there is a growing tendency for increases in area cultivated. The research aimed to assess the competitive performance of the productive chain of the apple in the South of Brazil, with reference to the major producers of the States of Santa Catarina (SC), Rio Grande do Sul (RS) and Paraná (PR). The study used as the theoretical foundation of systems theory, productive chain, productive chain diagnostics, performance of the productive chain, performance Iidicators order to base the assessment of quality, efficiency, equity, sustainability and competitiveness of the chain. To achieve the objectives the methodology was a qualitative study, exploratory and operationalized through a case study. As a tool for data collection were conducted through interviews in depth semi-structured to the productive chain of the apple and the suppliers of inputs, producer, packing house and distributors, as well as specialists, totaling 26 agents CPM, chosen by convenience. By analyzing the data it was evident that there are several factors that impact both positive and negative chain. The negative points were lack of organization, poor disclosure, unskilled labor and high cost, excessive bureaucracy of financial agents, the deficiency of capital, spraying too much supply, there is no relationship between the links of the CPM. Among the positive highlights the use of advanced technology in the packing house, the rootstock, using certified as Globalgap. Also detected the concern about the environmental and social.